We partnered with OUTFRONT to redefine its role in the market—shifting the company from an inventory-led media owner to a solutions-driven platform for modern brands. By reframing the narrative from what OUTFRONT sells to why it matters, we established a new category position that makes OUTFRONT the only partner capable of delivering scaled, real-world brand experiences. This strategic foundation was embedded across brand positioning, portfolio roadmap, and sales enablement—serving as the decision filter for partnerships, experiences, and future growth initiatives.