GoodRx Consumer Health & Wellness

What operationalizing the brand looks like.

We partnered with GoodRx to launch the Consumer Health & Wellness Business Unit and developed the go-to-market strategy, positioning GoodRx as the only platform capable of managing the full wholeness of health. This strategic narrative was brought to life through new thought leadership and translated into seller tools, events, campaigns, and supporting collateral to drive market engagement and sales enablement.

SERVICES PROVIDED

Sales Enablement

  • Narrative Frameworks

  • One-pagers

  • Proposal Support

  • Team Training & Seller Enablement Materials 

Event Planning & Enablement

  • Event Collateral

  • Event Operational Support

Marketing Strategy & Thought Leadership

  • Audience Profiles

  • Case Studies

  • Thought Leadership